Professional Experience

CX Design Lead | EV charging
Full time - Char.gy 2024 – Present

Driving UX maturity, embedding research and data driven decision-making systems and processes, and facilitating cross-team collaboration to support driver, council, enterprise, and Char.gy business goals.

Product & Service Design Lead ｜ Click+Collect and Home Delivery
Contract — Tesco Technology 2021 – 2024

Led UX for backstage operations, replacing legacy systems and designing and testing innovations to improve service efficiency and colleague experience, reducing costs and increasing revenue £6.5m.

Lead Product Design | Digital retailing
Contract — Apple / Various 2020 – 2021

Created a brand management playbook that streamlined digital asset consistency and reduced time-to-market across global third-party retail partners and channels. Other clients inc. Saga, BFI, Ultromics, Mirada.

Senior UX Designer | Global agency
Full time — Ekino (Havas) 2019 – 2020

Led research and design initiatives across telecom, finance, healthcare, and automotive sectors. Delivered UX strategy and innovations for clients (inc.
JLL, Dettol, Vivendi, CDC, Maersk, EE, Samsung, and McLaren).

UX Lead | Renowned charity
Full time - Great Ormond Street Hospital Charity 2018 – 2019

Led UX transformation. Embedded design systems and research processes to support donation journeys and organisational digital maturity.

Additional Experience

  • Senior UX Designer (startup) | Full time — Exaactly | 2017 – 2018
  • UX Designer — Oxford Consultants | Full time | 2016 – 2017
  • Product Designer — Business Models Inc. | Full time | 2015 – 2016
  • Service Designer — Scottish Government | Full time | 2014 – 2015
  • Interaction Designer — Designit, Oslo | Internship | 2012 – 2013

Education

  • Glasgow School of Art - UK
    Master’s in European Design & Product Design | 2007 – 2013
  • Konstfack - Sweden
    Industrial and Service Design | 2010 – 2011
  • Köln International School of Design - Germany
    Multidisciplinary Design | 2011 – 2012
  • University of Cumbria - UK
    Foundation Design | 2006 – 2007