Design Leader | Systems Thinker | Intrapreneur


Hi, I'm Andrew. I am an experience design leader with a passion for driving strategic impact, cultivating design excellence, and empowering teams. I bring a systems-thinking approach to complex problems, ensuring design plays a critical role in improving customer experience and business success.

✓ 12+ years international design career
✓ Leading agencies, government, startup, charity, and enterprise
✓ Masters/Bachelors in Design

My Approach

1. Leadership & Team Impact

I actively mentor designers, helping to identify strengths, passions, and growth areas. I create opportunities within projects to accelerate their careers, and ensuring their contributions are recognised and celebrated. I also aim to embody and visibly practice traits myself that I want to see in others to inspire and motivate action.

2. Strategic Vision & Problem Solving

I've led intiatives to shift from opinion-driven decision making to a research-driven cultures, integrating CX scorecards, research repositories, and dual-track processes to ensure product investments continually deliver customer and business value.

3. Championing Design-Centric Culture

From Scottish Government to Char.gy and beyond, I drive design maturity through scalable systems, training, and processes that I design to continually evolving beyond my direct involvement.

4. Cross-Disciplinary Collaboration

I align product, technology, operations, and business stakeholders at all levels to shared goals and ways of working, ensuring that design thinking and continuous discovery is embraced throughout the organisation.

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"Andrew is an exemplary experience design lead and researcher. He took on complex service and tech challenges at Tesco, aligning teams and delivering user-centric outcomes that had real business impact—one project even contributed to doubling yearly revenues. His leadership, positive attitude, and commitment to team well-being make him an invaluable asset to any organisation."

- Vy Alechnavicius (Experience Design Leader | Advisor | Coach

International Design Experience

My international experience has been pivotal in shaping my approach to design leadership. Cross-cultural immersion has broadened my perspective, enriching my understanding of diverse user needs and work methodologies. I’ve consistently applied design as a powerful, unifying tool to bridge gaps, forge global connections, and lead teams through complex challenges to achieve shared success.

Contact

I’d love to explore how I can contribute to your team’s success—let’s connect.